Theme
Analytics
The report is based on events the mobile app sends to SiteCargo. If no events are sent, no data will appear.
Date range
Choose the last 7, 30, or 90 days, or the period from January 1 to today. The selection applies to all metric cards, charts, countries, and platforms.
The percentage next to a card compares the metric with the immediately preceding period of the same length. If the previous value was zero, new data is shown as 100% growth.
Metrics
| Metric | Calculation |
|---|---|
| Total installs | Number of install events in the period |
| MAU | Unique active installations in the selected period |
| DAU | Average number of unique active installations per day, including days without events |
| 7-day retention | Share of unique installations active from the day after installation through the end of the seventh day |
In this report, MAU depends on the selected range: for a 7- or 90-day period, the card shows unique activity over those days.
session_start, app_open, page_view, push_open, purchase, and custom count as activity. MAU, DAU, and retention require a stable installation identifier.
An install event is counted each time the server accepts it. Send it once after the first launch: sending it again inflates installs. The count may differ from the App Store and Google Play because SiteCargo receives the event only after the app launches and the request succeeds.
For recent installations, the seven-day retention window is still open, so the metric may change.